Video Marketing Guide

FEATURE ONE

1 Day Filming 

• 50 Photos

• 1 Main Video /16:9 & Vertical

  Plus 2 short Reels

• 1 hour ( Strategy plan and brand building )

• Pre production & script

• Your own business video portal

       Cost for above £750

  ————————————————

FEATURE TWO

1 Day Filming 

• 100 Photos

• 2 Main Videos /16:9 & Vertical

  Plus 5 Short Reels

• 1 hour ( Strategy plan and brand building )

• Pre production & script

• Your own business video portal

       Cost for above £950 

  ————————————————

FEATURE THREE

1 Day Filming 

• 200 Photos

• 4 Main Videos /16:9 & Vertical

• Plus 8 Short Reels

• 1 hour ( Strategy plan and brand building )

• Pre production & script

• Your own business video portal

       Cost for above £1400 

  ————————————————

SOCiaL MEDIA PACKAGE

Let’s talk about YouTube. Chances are we’ve all spent a wasted afternoon watching one silly cat video after another.

YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.

You may be thinking: "That’s great, but my audience isn’t on YouTube." Well, think again.

One-quarter of internet users spend 10 hours or more watching videos, and YouTube has more than two billion active users worldwide. The platform is so extensive that it can be accessed in 76 different languages.

Our custom YouTube packages can be customized to your needs and requirements.

Video ideas to grow your business

Share Your Origin Story

This is particularly relevant for small businesses, even more so than larger corporations. Similar to culture content, people are often very interested in how the organization they spend their money on was founded. Oh and also… people love stories. It’s in our DNA.

Product showcase 

A product video is an excellent YouTube video idea for businesses planning to demonstrate the features and benefits of their must-have invention. Our research shows that 81% of people have been swayed to buy a product or service after watching a brand’s video. Nest develop smart, connected-home devices that are designed to simplify everyday activities, like controlling your thermostat. It stands to reason then that they’d produce an elegantly simple animated explainer video to demonstrate the benefits of their smart home concept. Keeping it simple like this is a great place to start when showcasing your own product.

Facebook Ads 

Major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.

Facebook Cover video

Why Use a Facebook Cover Video? When users visit your page, your Facebook cover photo is one of the first things they'll notice. For new visitors, your cover photo can help represent your brand and portray your story in just a few seconds

Website Video

Want to know why adding video should be one of the techniques to try? ... Videos keep people on your website longer and engage them with your content. People work with people, and video helps people get to know, like and trust you. Videos keep your audience interested, no matter your product or service

Instagram Ad’s

It's attracting tons of big brands because it's well worth it to advertise there. But even if you're not a multi-million dollar brand, Instagram ads are still just as important for you to use (if not more important). ... Ads look just like any other shared post on Instagram, which makes them feel less conspicuous.

Instagram Story Ad’s  

Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience

Customer Reviews

If you’re doing your job right, your biggest brand advocates should be your customers. So why not get them in front of a camera and share what it is that makes them love your product and your company so much?

First-hand accounts are much more effective for your audience than hearing the same people from your company do the same pitch over and over again. In fact, 46% of adults in the UK  say they trust consumer-written online reviews, while only 10% trust ads on websites and 9% have faith in written messages from brands.

Empower Your Experts to Educate Your Audience

One of the most effective ways to position your company as a leader in your space is to get your own leaders in front of a camera sharing their knowledge and educating your audience.

You don’t have to be a tech company for this to apply to you, though. You might share what to look for when buying a house, how to save money for retirement, or tips for interior decorating! Whatever your niche, share your knowledge and make your expertise known.

Show Off Your Culture

You’ve probably heard about “culture content” before, but what is it really? It’s content that shows what makes your business unique.

Buyers want to relate to who they’re buying from, something that’s especially true for small businesses. It can be the difference between them signing a deal with you or your biggest competitor.

Funny Marketing Videos 

Marketing your business doesn't have to be a serious business, as these highly successful funny videos prove. When using comedy to sell your products and services, however, you have to be careful to hit just the right note - or you may risk offending large parts of your target audience.

Thank Your Customers

Loyalty is critical to the sustainability of your business. Keep your customers around by making them feel appreciated. Send them a reminder every so often that you’re thankful for them and their support in the form of a personal video!

Introduce Yourself and Explain What You Do

Some of the best small business videos are a simple hello. Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. Even better, keep it under 90 seconds.

You’ll find this is a lot more effective than trying to cram these same explanations into the headline and first paragraph of your home page… all while struggling to keep everything above the fold.

The combination of both audio and visual stimulation in video makes describing complex concepts much easier—and easier to understand.

Take advantage of this by adding a few in-depth videos that explain the details of your product features or the different services you offer for viewers to discover once they’re hooked. These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy. 

Recruitment video

Are you searching for an ‘agile’, ‘value-added’ candidate who can ‘reach out’ to your clients? No? Good. Instead, why not ‘park’ the business jargon in favour of an inspirational recruitment video that really illustrates your business’ core values. A great recruitment video can even tackle big issues like gender equality. Business software giants, SAP, used an animated recruitment video to great effect in their efforts to position their workplace as somewhere that actively encourages women to aim higher. You could use this type of YouTube idea to influence your own recruitment campaigns.

Explainer video

Explainer videos are perfect for illustrating how a product or service business works. Ideal for simplifying complex features or theories, explainer videos are far more illuminating and immediate than words can ever hope to be. In fact, our studies have shown that 72% of people would choose video over text to learn about a product or service. We’ve produced our fair share of explainer videos and have even gone as far as creating this explainer video to explain explainer videos. We’ll let the video do the explaining!

How to/tutorials

If you don’t know how to do something, where’s the first place you go? YouTube, right. The video giant is awash with tutorial videos and it’s a genre that you can tap into. The point of this YouTube video idea is to share actionable knowledge for your viewers to learn from. You’re an expert in your field, so why not underline that fact by offering handy hints and tips to your audience? YouTube animator, GingerPale, does exactly that with this step-by-step animated explainer about how he goes about producing his videos – from writing the initial script, right through to uploading his creation

Product/service/app tutorial 

An excellent technique for gaining exposure to your product or service is making a tutorial video. You can walk your audience through the intricacies of whatever you’re selling and share valuable insights into the best ways to use it. You can learn from the likes of meditation app developers, Headspace, whose lovely clean and simple animated example epitomises the stress-free experience that their app sets out to deliver. If you can align the look and feel of your tutorial video with the fundamental principles associated with your product like this, then you’re onto a winner.

Meet the team

As we know, it’s the people behind the brand that invariably drive a company’s success. Giving your audience a glimpse of the faces and personalities of those responsible for creating your products or delivering your services is a great way to foster a stronger personal connection with your customers. It’s captivating to see how a diverse workforce can pull together for a common cause. More often than not, your personnel can become your company’s most vocal mascots. Or they can be your mascots and make them in Olympus Group’s case. You get the picture. 

360 Video

360 video is immersive in nature, allowing the viewer to explore outside the frame and experience each story in a different way every time they view it. ... Compared to standard video, 360 videos can command more earned interactions, increase retention and have a lasting impact

Animation Videos

Animation Keeps Viewer's Attention

Internet users have short attention spans and will only spend this much time on a video or an article. Animation evokes emotions that resonate with the viewers. It sparks conversations and makes your audience want to follow the story

Create an online course 

Offer a lower-touch and more affordable way for people to get familiar with your work. Diversify your offerings, not depending on one type of revenue stream to support your business (say, client services). Provide value on autopilot

All prices are subject to change depending on the clients needs.